In August of this year, Leverage was entrusted to carry out the research project of "Theoretical Thinking and Practice of "Same Line, Same Standard and Same Quality (Three Sames)", which aims to investigate many import and export enterprises in Shanghai, collect and analyze data, and finally form a report, aiming to promote Shanghai's "same quality" The effective unification of the theory and practice of the work of "Three Sames", forming Shanghai's experience, and creating the "Three Sames" demonstration enterprise.

In the process of this research project, we will provide relevant policy information on "Three Sames"; introduction, comparative analysis and interpretation of domestic and foreign product standards; market access rules, inspection items, and certification processes related to "Three Sames" products; enterprises applying for "Three Sames" projects Identification process; facilitate the research and analysis of the sales information of "Three Sames"products, explore new ideas for"Three Sames" work suitable for the localized development of Shanghai, and help the smooth progress of the"Three Sames" project in Shanghai.

Related Policy Information of"Three Sames" Project

In order to actively play the supporting role of quality infrastructure technology, strengthen the docking of market rules and standards, and effectively promote the integrated development of domestic and foreign trade, at present, the "Three Sames" work on "same line, same standard and same quality" is being vigorously promoted nationwide.  "Same production line, same standard and same quality" refers to products that are produced in the same manufacturing enterprise according to the same standards and quality requirements, which can meet the requirements of specific overseas target markets and can be sold domestically.

In March 2020, with the approval of the State Council, 23 departments including the National Development and Reform Commission, the Central Propaganda Department, the Ministry of Finance, and the Ministry of Commerce jointly issued the "Implementation Opinions on Promoting Consumption Expansion and Quality Improvement to Accelerate the Formation of a Strong Domestic Market". The first line of its first paragraph also mentions the need to "comprehensively enhance the competitiveness of domestically produced goods and services" and "actively promote high-end quality certification in the field of consumer goods, and fully implement the same product line, same standard and same quality project for domestic and foreign sales".

In January this year, the General Office of the State Council issued an opinion on promoting the integrated development of domestic and foreign trade, proposing to support third-party conformity assessment service agencies such as inspection and testing, certification and accreditation to provide one-stop services for domestic and foreign trade enterprises, and to encourage third-party conformity assessment services The international development of the organization promotes the same line, same standard and same quality of domestic and foreign trade products, drives the acceleration of quality improvement and upgrading of domestic related industries, and optimizes the supply and demand structure.

The promotion of the "same line, same standard and same quality" project is of great significance.

Since March 2017, the national "same line, same standard and same quality" project has become a key task of the State Council, countless "Three Sames" products have entered thousands of households, which has greatly promoted my country's industrial upgrading and consumption upgrading. At present, the international situation has undergone major changes, especially the escalation of Sino-US trade frictions and the outbreak of the new crown pneumonia epidemic, which have had an important impact on the global economy and trade. The full implementation of the "same line, same standard and same quality" project for domestic and foreign products is, to a certain extent, an important measure to adapt to the current global economic development situation and reverse the unfavorable situation in my country's trade field.

Under the influence of the current COVID-19 epidemic, China's foreign trade industry has suffered a severe setback. Many companies are facing the dilemma of declining orders or sudden cancellation of original orders by customers. Some companies even stagnated again because of no orders. Under such a severe situation, the overseas market is not optimistic, and many small and medium-sized foreign trade export companies have suffered a new round of shocks and shocks.

It can be said that the full implementation of the project of "same production line, same standard and same quality" was proposed under the circumstances of correct research and judgment on the international economic situation and the domestic consumer market.“The "Three Sames" project can promote the integration of domestic and foreign trade in my country, help export-oriented enterprises switch back to domestic sales, and at the same time help domestic-oriented enterprises find export opportunities, drive domestic product quality with foreign high quality, and meet the needs of more consumers.

Enterprises apply for "Three Sames" Project Certification

At present, Hebei Province, Shandong Province and many other provinces have already begun to implement the application and identification work of "three same" enterprises. Among them, Weihai City, Shandong Province is dominated by the seven major industrial clusters, and took the lead in expanding the "Three Sames" enterprises to the field of industrial products and consumer goods in the whole province, and successfully identified the first batch of 42 "Three Sames" enterprises in Weihai City . The second batch of declarations for the rest of the enterprises are still in progress. After the enterprise is identified as successful, the supervision work will be carried out simultaneously. Enterprises that have been identified as successful should voluntarily promise in the form of a "Self-Declaration" that the products put on the domestic market meet the relevant requirements of"Three Sames", and report to the district or city market supervision department for record. Violations of the content of the declaration will voluntarily bear the corresponding legal responsibility. On this basis, the market supervision department will include the"Three Sames" enterprises in the supervision and inspection list, conduct random inspections and daily supervision and inspections of production, sales and other links, investigate and deal with violations of laws and regulations in accordance with the law, and promptly accept complaints and reports, and serious cases will be cancelled. Weihai "Three Sames" enterprise certification qualification. Shandong Province will develop 200 "Three Sames" enterprises within this year.

Shanghai is currently also actively implementing the establishment of "Three Sames"  demonstration enterprises, encouraging enterprises to participate in the "Three Sames" project, meeting the requirements of "Three Sames" through self-declaration or third-party evaluation, and moving towards high-quality development by benchmarking against advanced standards. Improve the core competitiveness of enterprises, help enterprises solve challenges, get out of difficulties, and achieve higher goals, thereby promoting the integrated development of domestic and foreign trade of regional enterprises.

Facilitate the sales of "Three Sames"products

The country has issued favorable policies, and local government departments have actively implemented them, formulating detailed rules and declaration procedures for the identification of "Three Sames" enterprises and "Three Sames" products, and enterprises actively declare to obtain "Three Sames" certification and packaging for their own products. The next step is how to further open up sales for certified "Three Sames" products. To this end, it is necessary to strengthen the promotion of "Three Sames" enterprise and product information to increase consumer awareness. Encourage "Three Sames" enterprises to sell in commercial complexes, supermarkets and other commercial circulation enterprises, and commercial blocks such as pedestrian streets, and support "Three Sames" enterprises to participate in offline export-to-domestic exhibitions and activities. Promote the strengthening of cooperation between "Three Sames" enterprises and e-commerce platforms, encourage "Three Sames" enterprises to develop new formats and new models such as online sales, live streaming, and scene experience, and promote the integrated development of online and offline. In the exhibition of import and export trade, we can set up independent special areas and booths for "Three Sames" products, and support "Three Sames" products to enter China Import and Export Fair (Canton Fair), China International Consumer Goods Expo, China Processing Trade Products Expo and other domestic and foreign trade Integrate exhibition platforms, increase publicity and promotion efforts, and expand market influence at home and abroad.

It is imperative to implement the "Three Sames" project and requires the joint efforts of all the people. Enterprises need to consciously implement the main responsibility, strengthen overall quality management, actively benchmark international advanced standards, accurately grasp the international and domestic market demand, develop and produce marketable "same line, same standard and same quality" products, so as to promote the "same line" of domestic and foreign trade products. "Same standard and same quality" work to create a brand, expand international and domestic sales channels, and actively connect with local market supervision departments and relevant agencies when encountering policy and technical problems in production and operation. At the same time, third-party technical institutions also need to actively participate in the promotion of "same line, same standard and same quality" of domestic and foreign trade products, play a technical support role, actively carry out comparison and analysis of domestic and foreign product standards, research and judgment of market access policies and technical training, and provide enterprises with Timely and effective testing and certification services.

The Problems That will be Faced in the Implementation of the "Three Sames" Project

Although the implementation of the "Three Sames" project has many benefits, it is inevitable that there will be many obstacles in the process of carrying out the project. According to the survey, the problems faced by many provinces and cities in the process of implementing the "Three Sames" project mainly include the following points:

Vicious competition, bad money drives out good money. At present, the domestic product quality and safety supervision mechanism still has a lot of room for development, and the complete chain-based supervision based on risk analysis that covers the whole process is still difficult to fully meet the standards. In order to meet the quality and safety standards of the destination country, some export companies usually invest a lot in the early stage, and the production cost will be very high. In addition, the concept of some domestic consumers has not yet changed, and there is still room for development of counterfeit and low-quality products.For the domestic market, in the price competition, low-price and low-quality goods may be at an advantage, so the so-called market anti-competition of "high quality without high price" will be formed. Many products that meet the standards will be "expelled" in the market competition, which makes it difficult to open the market for high-quality products. What's more, some first-class quality, foreign market recognition is not low export products in the domestic visibility is limited. There are also many processing and trade enterprises in the production of product models, styles and even specifications are provided by foreign investors, it is easy to involve the risk of intellectual property rights.

The credit system and credit environment are difficult to maintain the  new market.Export enterprises follow a relatively complete and standardized international trade system in trade activities, and their corporate interests are more easily protected in international trade. In comparison, the current domestic trade credit system is not perfect, and it is prone to malicious competition. At the same time, the differences in domestic and foreign trade settlement methods and transaction rules make it difficult for many export companies to adapt. Domestic trade is in awe of market rules, so many companies trying to open up the domestic trade market will face potential transaction risks to a certain extent.

Prospects and Suggestions for the "Three Sames" Project

The improvement of product quality is the key to economic development, and the "Three Sames" project is a strategy to strengthen the country. Over the years, the state has provided continuous guidance and assistance to export companies, established a sound quality and safety management system for export companies, and continuously improved product quality and safety levels. The quality and safety levels of food and agricultural products in many export items have reached the standards of all importing countries. . The promotion of the "Three Sames" work is related to the national economy and people's livelihood and the structural reform of the supply side. Based on the research and understanding, we put forward some suggestions for future promotion work:

First, local governments can combine local industrial advantages and regional characteristics, make overall plans for scientific layout, integrate resources, build platforms, and issue corresponding incentive policies to stimulate the participation of enterprises and insist on winning by quality.

Second, take standard improvement as the key to quality improvement, encourage enterprises to voluntarily raise standards, and stimulate innovation power through standard guidance. Create a brand, win the market, enrich product supply, and fully meet consumers' quality needs.

Third, adhere to the strict requirements of a high starting point, select the best among the "Three Sames" enterprise declarations, focus on training, and set a model. Help "Three Sames" products to establish exclusive identification and supervision system, provide corresponding verification and inquiry services, and ensure that the products are of reliable origin and high quality.

Leverage is a responsible third-party supply chain management service company. It is the certification body of China National Certification and Accreditation Administration (CNCA-R-2020-707), the inspection and appraisal body of China National Accreditation Service for Conformity Assessment (CNAS IB0605), the LCA full Life cycle green management professional committee, also recognized by many international organizations, such as UNGC, UNEP, AWS, ILO, etc., can provide customers with carbon verification, carbon discharge, carbon neutral roadmap preparation, ISO management system certification, ISO37301 compliance Management system training and certification, corporate social responsibility strategy consulting, ESG report preparation and verification, ESG strategy consulting and other related services. It is hoped that it can help enterprises achieve their sustainable development goals.

Leverage will actively support the "Three Sames" project, assist the construction of Santong enterprises in Shanghai, and strive to help regional enterprises improve their strengths, in order to promote the effective unification of the theory and practice of Shanghai's "same line, same standard and homogeneous quality" work, and improve the core competitiveness of regional enterprises strength, so as to improve the influence of the enterprise in the domestic and foreign markets, and contribute its own strength.