Due to the gap in the development stage and development level between China and some developed countries in the world, objectively there is a long-term difference in the standards of domestic products and export products, and the domestic standards of some products are relatively low compared with international standards, resulting in a certain degree of "quality difference" between the domestic market and the international market. This situation increasingly does not adapt to the reality of domestic consumer demand and rising consumption levels, leading to the domestic high-end consumer demand in the domestic market can not be met, that is, the effective supply and the lack of high-end supply, leading to the "consumption spillover" phenomenon, there is a wave of domestic consumers to foreign markets.
In order to meet the needs of domestic consumption upgrading, help export food enterprises to put quality product resources into the domestic consumer market, and guide the quality and upgrading of domestic products, the General Administration of Quality Supervision, Inspection and Quarantine and the National Accreditation and Certification Administration launched the "same line, same standard and same quality" (hereinafter referred to as the "three samenesses") project of export food enterprises, using certification and accreditation and record management means, support qualified export food enterprises to explore the domestic market, the export food quality and safety management model is copied to the domestic food industry, so as to improve the quality of domestic food supply and meet differentiated and personalized consumption needs.。
In recent years, the head government has repeatedly put forward requirements for promoting the work of "three samenesses", and the 14th Five-Year Plan for National Economic and Social Development of the People's Republic of China and the Outline of the 2035 Vision Goals also clearly require "three samenesses". In order to promote the connection, connectivity and integrated development of internal and external markets, high-quality domestic circulation is driven by high-level external circulation.

Domestic and foreign trade products "three samenesses" refers to the same production enterprise, in accordance with the same standards, the same quality requirements of the production that can meet the requirements of the specific target market abroad and can be sold in the domestic market, so that the supply of domestic market and the supply of international market products to reach the same quality level.

On the morning of September 21, 2023, in order to implement the spirit of the "Implementation Opinions of The General Office of the State Council on Supporting the conversion of Export Products to Domestic Sales" (State Administration of Market Regulation (2020) No. 16) and the "Notice of the Ministry of Commerce of the State Administration of Market Regulation on Promoting the work of" Same line, Same Standard and Same Quality "of domestic and foreign trade products (State Municipal Regulatory Certification (2021) No. 76), promote the integration of domestic and foreign trade development, promote the "three samenesses" work, support export products to explore the domestic market, help more foreign-funded enterprises, by the Hubei Provincial Market Supervision and Administration, market supervision and education online, to take remote live broadcast jointly organized "same line, same standard, same quality" project thematic publicity training will be carried out online, As a member of the "three samenesses" product standardization Technical Committee of China Entry-Exit Inspection and Quarantine Association, Leverage was invited to participate in this training meeting.





At the beginning of the training, Wang Xin, president of the China Entry-Exit Inspection and Quarantine Association, introduced the "three samenesses" project in Beijing and the existing relevant policies, public information service platform of "three samenesses" and the certification system of the" three samenesses "products.
Then, Wang Zhigang, director of the Marketing Department of China Quality Certification Center, introduced the certification implementation of "three samenesses" products, and shared the typical product "three samenesses" work cases.
Finally, Director Wang Zhigang answered questions raised by the participants on the spot.
The regional characteristics of Shanghai are very different from the many provinces and cities mentioned above: according to the data, fewer pure manufacturing factory enterprises are currently staying in Shanghai, most of them have been transferred to Jiangsu, Zhejiang and other provinces, and most of the enterprises really retained in Shanghai are engaged in research and development and trade activities. Therefore, the current economic development is characterized by the majority of non-manufacturing research and development and trading enterprises, and then the implementation of the "three samenesses" project itself is not a small challenge.
The characteristics of the Shanghai area are challenges to a certain extent, but if policies and current situations can be properly controlled, challenges can also be turned into opportunities. For most other provinces and cities, the operation side of the implementation of the "three samenesses" project is mostly at the manufacturing level, at the product side, for example, to build a platform for certified "three samenesses" products; Measures such as building exclusive booths for certified "three samenesses" products at large-scale exhibitions, etc. Although these measures can, to a certain extent, open up sales for companies that meet the "Three Samenesses" standards and whose original product quality is not low, to some extent they are only limited to measures and behaviors at the manufacturing level. Many enterprises that may not be able to meet the "three samenesses" standards for the time being may be difficult to truly enjoy the policy dividend.
Based on the regional characteristics of Shanghai, the promotion and promotion of concepts, theories and policies related to the "three samenesses" are based on trade and research and development levels. Although the promotion of the "three samenesses" project is based on the final sales and sales of the product as the judging standard, if the enterprise can recognize the concept to be promoted by the "three samenesses" project at the trade level and even at the research and development level, and recognize the "three samenesses" standards that meet the regional characteristics, they will also have independent improvement and improvement in the research and development and trade end. If we can come up with theories and concepts at the front end of the overall supply chain, let enterprises from the beginning to realize the importance of improving product quality, meeting the corresponding product quality standards of multiple target markets, improving their own market competitiveness and brand recognition, recognizing that it is difficult to meet the market demand of consumers with low-quality and low-price products, flexible adaptation to the product requirements of different markets, help to enhance their own market competitiveness is the premise and basis of the market competition is truly invincible, then the actual influence of doing so is more effective than the completion of product production and then find a way to find a market.
Shanghai itself is positioned as an international financial center in the national economic development, with service trade as the leading factor. The influence of the "three samenesses" project can directly radiate from the front end to the middle and lower reaches of the entire supply chain, generating greater industrial influence.
Shanghai can play a greater role in policy guidance, standard formulation, supply chain procurement impact and other aspects for the implementation of the "three samenesses" project.
Although the implementation of the "three samenesses" project is a lot of good, but in the process of the project will inevitably encounter a lot of resistance. According to the data, the problems faced by many provinces and cities in the implementation of the "three samenesses" project mainly include the following:
Poor market conditions, vicious competition, bad money driving out good money and other phenomena emerge in an endless stream
At present, the domestic product quality and safety supervision mechanism still has a lot of room for development, and a complete chain-type supervision based on risk analysis that covers the entire process is still difficult to fully meet the standards. In order to meet the quality and safety standards of the export destination country, some export companies usually make relatively large initial investments, resulting in high production costs. In addition, the concept of some domestic consumers has not changed, counterfeit and low-end quality products still have room for development. According to open information, the larger the brand, the high-quality products, the greater the impact of counterfeit and shoddy and low-quality and low-cost products in the market. For the domestic market, in the price competition, low-price and low-quality goods may be in an advantage, so it will form the so-called "quality is not good price" market anti-competition, many products that meet the standards will be "expelled" in the market competition, so it is difficult to open the market for high-quality products.
For the management of the enterprises themself, they will have to face no small difficulty in brand building, especially the time cost
Many of the export enterprises are mostly imported materials processing trade enterprises, compared with the creation of China, they may really only achieve made in China, most of the enterprises in the independent brand and brand awareness and do not have too much early investment, which will lead to once the need to open the domestic market, the products of such enterprises will lack the recognition and trust of domestic consumers to a certain extent.What's more, some first-class quality, foreign market recognition is not low export products in the domestic visibility is very limited. There are also many processing trade enterprises in the production of product models, styles and even specifications are provided by foreign investors, it is easier to involve intellectual property risks.
For government departments and other supporting institutions, the current credit system and credit environment are difficult to maintain a more powerful market order for the promotion of the "three samenesses" project.
The export enterprises follow the relatively perfect and standardized international trade system in their trade activities, and their business interests are easier to be protected in international trade. In contrast, the current domestic trade credit system is not perfect, prone to malicious competition behavior. At the same time, the differences in the settlement methods and trading rules of domestic and foreign trade make it difficult for many export enterprises to adapt. Domestic trade's reverence for market rules makes many enterprises that try to open the domestic trade market face potential transaction risks to a certain extent.
The implementation of the "Three Samenesses" project is imperative and requires the joint efforts of all relevant stakeholders in the supply chain. Enterprises need to consciously implement the main responsibility, strengthen total quality management, actively standard international advanced standards, accurately grasp the international and domestic market demand, research and development and production of marketable "same line, same standard and same quality" products, in order to promote domestic and foreign trade products "same line, same standard and same quality" work to build brands, expand international and domestic sales channels, and encounter policy and technical problems in production and operation, proactively liaise with local market regulators and relevant agencies. At the same time, third-party technical institutions also need to actively participate in promoting the work of "same line, same standard and same quality" of domestic and foreign trade products, play a technical support role, actively carry out the comparison and analysis of domestic and foreign product standards, market access policy research and evaluation and technical training, and provide timely and effective testing and certification services for enterprises.

Leverage is a responsible third-party supply chain management service company. It is a certification body of the China National Certification and Accreditation Administration (CNCA-R-2020-707), an inspection and accreditation body of the China National Accreditation Service for Conformity Assessment (CNAS IB0605), and an LCA global member units of the Life Cycle Green Management Professional Committee are also recognized by many international organizations, such as UNGC, UNEP, ILO, etc., and can provide customers with carbon verification, carbon inventory, carbon neutral roadmap preparation, ISO management system certification, and ISO37301 compliance management system training and certification, corporate social responsibility strategy consulting, ESG report preparation and verification, ESG strategy consulting and other related services. We hope it can help companies achieve their sustainable development goals.
In August last year, Leverage was commissioned to carry out the research project "Theoretical Thinking and Practice of same line, same standard and Homogeneity ", which investigated a number of import and export enterprises in Shanghai, collected and analyzed data, and finally formed a report, aiming to promote the effective unification of theory and practice of "same line, same standard and homogeneity" work in Shanghai, form Shanghai's experience, and build a "three samenesses" demonstration enterprise.
As a member of the Technical Committee of "three samenesses Products Standardization" of China Entry-Exit Inspection and Quarantine Association, Leverage will actively support the "three samenesses" projects, to help the construction of "three samenesses" of enterprises in Shanghai, and strive to help regional enterprises improve their strength. In order to promote the effective unification of theory and practice of "same line, same standard and same quality" work in Shanghai, improve the core competitiveness of regional enterprises. In order to improve the influence of enterprises in domestic and foreign markets, and contribute our own strength. If your company has any questions or needs in the process of applying for the "three samenessed" evaluation and certification, please don't hesitate to contact us.。
Contact:Aron Qu: +86 13917794381
E-mail: aron.qu@leveragelimited.com
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